SEO Marketing Services Tutorial
This entry was posted on 6 April 2006, 12:43 PM and is filed under SEO Tutorial.
In order to get to #1 on Google and Yahoo you must have a qualified SEO or Internet Marketing professional to work with you. The best case is to have an SEO build your web site from the start. In order to stay at #1, your website must be updated daily. Anything less will not work.
There are lots of SEO companies out there that are not even #1 themselves, yet they still try to tell you they are the world's greatest SEO. Make sure that before you hire an SEO that first, are #1 themselves; second, do they have references, and what kind of guarantee comes with their work. You can get a money back guarantee.
These days, all search engine optimization gurus only seem to talk about Google, as if Google was the only search engine on the Internet. Of course, we all know that there really are hundreds of search engines and directories available to us, and we know that some of the smaller search engines serve a very tïght niche of users.
Honestly, I can understand why there is a lot of press on Google, because after all, granddaddy Google is the biggest of the big. We know that millïons of people use Google daily for their search activities, and we know that our websites receive a lot of traffïc from Google.
There are actually four reasons why you would want to extend your search engine marketing activities beyond Google. I will discuss one of those reasons here:
Reason #1: Targeted Traffïc
Niche content search engines can be a very powerful force in your marketing arsenal.
For example, suppose you have a website dedicated to helping sell real estate. Does it make better sense to list a house for sale in Google or in one of the many real estate search engines?
Let's face facts. When we look for tightly focused content such as real estate listings, we generally seek out a search engine that will serve our search the best. When searching for a new home, an individual may begin his or her search at Google to find the real estate search engines, but once the niche search engine has been found, there is no need or desire to return to granddaddy Google. The real estate search engine will allow the individual to search through cities and neighborhoods, prices, features and pictures, to find just the house they feel might strike their fancy.
Even in the game of Internet marketing, a niche content search engine or directory can be a very powerful addition to your marketing portfolio. It is only a matter of searching out and locating the niche content search engine or directory that serves your particular niche the best.
