The process of web design can be understood as the designing of web pages, websites and web applications using HTML, CSS, and images. Web designing is considered as one of the essential component of starting a website (web development) which can include web server configuration, writing web applications and server security.

To become the champ of the world of web designing as per the demands of online marketing business one is suppose to upgrade time to time as per the changes in the demands of search engine marketing business. Initially web designing never categorized into different categories like SEO based designing or the one that done as per the demands of the organization. But change in the search engine working style and policies brought the concept of SEO friendly web design.

In this write up I try to explore the world of web designing keeping in mind the concept of search engine optimization. Every one knows how the concept of commerce changed the different possibilities of business explored through different forms of media. Now the concept of brand promotion and profit earning blended in such a manner that all forms of web designing are done keeping all such aspects in mind. In coming lines going to provide my esteemed reader's basic tips of website design that will change their fortunes in the world of internet marketing business. Changed fortunes are more then enough to consider your position to that of champion in the field of Search Engine Optimization business.

Basic Fundamentals To Create Highly Accessible Web Pages

■ Use semantic markup that provides a meaningful structure to the document.

■ Use a valid markup language that conforms to a published DTD or Schema.

■ Use CSS rather than HTML Tables for layout.

■ Author the page so that when the source code is read line-by-line by user agents (such as a screen readers) it remains intelligible.

■ Provide text equivalents for any non-text components like images, multimedia.

■ Use hyperlinks that makes sense when read out of context.

■ Don't use frames.

SEO optimizes a Web Site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Search Engine Optimization is a process that increases the amount of visitors to a Web Site by ranking high in the search results of a search engine.

The Web Site with a high ranks in the results of a search, has a great chance to be visited by a user. The high site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site to be accessible to a search engine and improves the chances that the site will be found by the search engine. SEO improves the number and/or quality of visitors to a Web Site. Search engines perform several activities in order to deliver search results:

1. Crawling The Web - Search engines run automated programs, called "bots" or "spiders", that visit a Web Site, read the information on the actual site, read the meta tags and also fallow the links that the site connects to performing indexing on all linked Web Site as well.

2. Indexing Documents - Once a page has been crawled, its contents can be "indexed"-stored in a giant database of documents that makes up a search engine's "index".

3. Processing Queries - When a request for information comes into the search engine, the engine retrieves from its index all the documents that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user.

Keywords and meta-tags are two of the most important factors in driving traffic to your Website.

When a search request comes, the search engine processes it, starts calculating the relevancy of each of the page in its index to the search string.

There are various algoritms to calculate relevancy. Each algoritm has different relative weights for common factors like keyword density, links, or meta-tags.

This is the reason for different search engines give different search resuts pages for the same search string.

Search engines periodically change their algoritms and you also need to adapt your pages to the latest changes, if you want to keep at the top.

You need a Powerful SEO tool that can help you to be all the time to the top of the Rankings. You need a powerful software that shows you what your competitors are doing on their sites and what your competitors are doing in regards to off site optimization to attain top rankings for the keyword phrases most important for your business and online success.

Once you know how your competitor's attained their rankings, it becomes a metter of duplicating the best of what they have done.